Fashion with a Mission. Heart-shaped heritage.

In Juan Luna Collection’s perspective, appreciating culture is synonymous with cherishing both nature and people. This is the very reason why our processes are always ethical, sustainable, and eco-friendly.

We are honored to work with local seamstresses and artisans because they now get paid properly and have a safe working environment. Each clothing item that you purchase contributes to providing better opportunities and aids in preserving Filipino traditional craftsmanship for generations to come.

We limit overproduction and reduce fabric waste through intentional small-batch production. Moreover, in our effort to minimize our impact on the environment while still bringing beauty to your doorstep, we sometimes opt for eco-friendly packaging.